Social Media Responsibilities: Content curation and paid promotions of @upasana.in .  

Brainstormed and curated campaigns for @upasana.in, @theconsciousfashionhub.  

Update and Analysis of both Instagram and Facebook accounts of the same.

Aim: To take upasana.in to a new standard of sophistication while keeping the ease of online shopping.

The solution: New product photography format was derived while respecting the overall brand positioning and aesthetics. Careful curation of a range of products that was best suited to portray the brand at the eCommerce web store while making available the best of the label to the everyday shopper. Maintenance of the web store with updated images and products.

All image rights belong to Upasana, India.